Black Friday is not just the major shopping event of the year. It is an incredible opportunity to enter (and hopefully win) sweepstakes and contests designed to get you to the stores, malls and websites offering them. Marketers know that one of the best ways to get a shopper's attention is to offer prizes on top of some great deals. We have already found dozens of national giveaways (see partial list below) and there will be more popping up daily. All of these can be found on the SweepsU.com Sweepstakes and Contest list by doing a Custom Search (type friday in the Contest name field). If you have never used the Custom Search feature in the SweepsU.com Sweeps Management System (SMS) here is a link to one of our tutorial videos showing you exactly how it is done: Episode 4: Searching.
For those of you living in or near large metropolitan areas and even in the less populated areas, now is the time to be on the lookout for those fabulous local promotions. Radio stations will be teaming up with malls and many will be awarding prizes as early as midnight on Thanksgiving Day. There will be radio remotes at malls and strip shopping centers throughout the holiday weekend and continuing through Christmas Eve. Know where they are, what type prizes they are offering (you may or may not be interested) and which ones can be worked into your schedule. To do this you must listen to a variety of radio and TV stations and read your local newspaper daily, especially the sales ads. In this day and age, radio and TV websites are also an invaluable source of information. On top of checking out the promotions/contest/sweepstakes page you should look for an "Events" page that tells you where that station is holding live remotes. Chances are they will be awarding prizes from the store where it is being held.
In years past, these tips have paid off well for the Beauchamp household. One year in particular, I remember receiving a phone call from my daughter, saying she had just heard that a local radio station was having a live remote at the mall near my office that evening with some great prizes. I called my husband and we agreed it was worth going to. So we decided to have dinner at the food court and try to win some much needed Christmas presents. At the time, we still had 3 children at home and 2 in college. It was a Friday evening just over a week before Christmas and the mall was packed. It took us forever to find the location for the radio station remote and we were shocked that no one else was even paying attention to them. The Grand Prize was a $1,000 American Express Gift Card and the announcers were doing their best to get people to sign up, but everyone was in a rush to get their holiday shopping done. Robert and I each filled out an entry form, put it in the almost empty box and crossed our fingers. We went to have dinner while we waited for the time when the drawing would take place. You did not have to be present to win, but we wanted to know right away so we did a little shopping and came back to the remote at the designated time. We were both holding our breath as they reached in to pull out the name of the winner and it was...BILL TEMPLE!
Did I mention earlier that the radio personnel were so desperate for more names in the box that they had allowed me to enter for my Mom and Dad also. As soon as we got back in the car, I called Dad and told him what he had won. The radio station also called him the following Monday morning and he picked up his prize that same day. Being a good father, he took me shopping to buy gifts for all of my children, leaving just enough to pay the taxes on his prize. It was a wonderful Christmas!
To read more about my Dad and how he came to be a sweepstaker read my 2011 Father's Day Blog, A Sweepstaking Dad
Happy Holidays Everyone!
Gwen Beauchamp
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